Marketing
Book Value and Fair Market Value in Partnerships
If you have formed or are contemplating a business partnership, you must have heard of book value and fair market value. These concepts are...
Brand Partnership
Partnership Marketing
The ROI of Multi-Brand Collaboration Campaigns: Metrics You Nee
Brand collaborations are everywhere. From the Barbie and Zara collection to the Taco Bell and Doritos mashup, partnerships have become a go-to strategy for...
Marketing Strategies
Influencer vs Brand Partnerships: Which is the Right Marketing Strategy for...
For marketing your business in the digital age, partnerships and collaborations have become one of the most important ways to get your brand message...
Business Strategy
Marketing
